Posted in eCommerce Store Building

How to Maximize Sales and Conversions in eCommerce

I wrote the title above in that order for a reason. Surprisingly most e-commerce store owners we have met over the years are more OBSESSED with improving SALES than they are about improving CONVERSIONS. They may talk about conversions, but rarely take the time and actions needed to properly improve them. It’s like e-commerce business suicide. If an e-commerce website has inherent problems with sales conversions, then driving more visitors to the site to get more sales is NEVER going to be profitable. Knowing your numbers If you are already running an e-commerce business and don’t understand ALL your numbers precisely,…