Google, like most search engines, is looking for:
Quality, Unique, Valuable, content. In other words, websites that can genuinely help visitors with what they are looking for.
So if you want to achieve higher rankings in Google you should start with this short list:
- Make pages for users, not for search engines
- Don’t try to deceive your users
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
- Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field
But just doing the above properly isn’t enough on its own usually as other competitor sites may also be providing quality, unique and valuable content for their visitors.
So Google also looks at:
- your website speed (good quality web hosting, optimize content, consider using a CDN)
- user experience (UX)
- user interface (UI)
- mobile optimization
- images and media use and optimization (compress image sizes, name them appropriately and use ALT tags)
- scripts optimization (minify scripts and resources)
- security (such as the use of SSL certificate)
- webpage structure such as correct use of headings in a clear and structured way
- the readability of your content and correct use of grammar and spelling
- coding standards and accessibility (W3C, WAI, WCAG – the more accessible your site the more people can digest its content)
- the social engagement your website and pages get such as page sharing and external social signals
- the amount of user-generated content (UGC) on your website such as comments on your posts
- and many other factors
And quantity, as well as quality, also helps a lot with getting your pages and website ranked with Google. If you want minimalistic pages because that’s what your design agency says is best, then so be it, but don’t expect them to rank well in a competitive market if your pages have little value from a content point of view.
We recommend having many pages of quality, unique and valuable content containing 1,500 words or more!