What is a Title tag?
The Title tag is arguably the most important element of On-Page SEO.
The information you include in your Title tag will go a long way to helping Google decide the relevance of the page to certain phrases and subject matters.
The knock on effect is improved rankings and online exposure.
The Title sits within the <head> of the source code.
It’s SEO influence
The Title tag has a huge importance to the success of how a page ranks. If your page doesn’t have an optimized Title tag, then it is going to be very difficult to aim for the rankings you are targeting.
For example, leaving your Home Page Title tag as the default “Home” will leave your Home page with no chance of ranking.
The Title needs to sum up exactly what the page offers as well as include the term or phrase you are looking to rank for (on that page).
This said it needs to be descriptive and not simply filled with key terms.
For brand awareness, you may also want to include the company name.
This information appears as the clickable link within the SERP’s.
- Google will normally display the first 50-60 characters
- 512 pixels
If a Title tag is deemed to exceed these guidelines you may find that your Titles are cut off in the SERP’s with “…”
What makes a good Title tag?
- Maximum Length – 50-60 characters
- Look to include:
- Company name on main landing pages
- Targeted terms of theme of page
- True description of the page
- If a blog post or article – the title of the post is best practice
Look to use your targeted key term for the page towards the start of the Title tag.
For instance: ‘Page Name with Keyword | Company Name‘ would be a better page title in most cases than ‘Company Name | Page Name with Keyword‘
What are the H Headings?
H Headings are the main text headings of your page. They also help set out the overall structure of the page.
- There are 6 different H Headings H1-H6.
- The lower the number the less important the heading, and the less important the information is that is included.
- The H1 heading is the main heading for the page – the headline. You should only use one per page.
- H2 headings are classed as sub-heading. These ideally should back up the information within the H1 heading by either using variations of the terms or phrases you have used (within the H1 heading) or talking further about the subject.
- You can use as many H2 heading beyond the H1 as you like. But only if they are truly required. The same goes for further H headings.
Don’t use H headings for design purposes. Many sites do this and end up including information within their H headings that have no relevance to the page. This is a waste of an opportunity.
Use CSS to style a page.
It’s SEO influence
H Headings still hold SEO value and help define the relevance of a page to a subject, theme, product or a key term you are targeting.
If used correctly, you are able to format your page in a way that provides the correct headings in the right place as well as include relevant terms or phrases.
You H1 heading can also be seen as information that backs up the Title tag for the page. It used to be best practice for the H1 to mirror the Title tag – however, this shouldn’t be what you aim for.
Using a different H1 Heading to your Title tag will help enhance the relevance of the page.