Having a blog on your website can help:
- improve SEO and your websites Domain Authority (DA)
- increase visitor numbers to your website
- increase ‘time on site’ by visitors (a Google ranking factor)
Google LOVES blogs that are UPDATED FREQUENTLY and that ENGAGE the readers in conversation!
But be warned, a blog that isn’t updated frequently (such as weekly), and that doesn’t engage it’s reader (such as no-one commenting) can actually have a negative effect.
Also a blog should ideally run on the SAME DOMAIN NAME as your e-commerce store, such as yourdomain.com/blog, rather than on a separate domain name. Having the blog on the same domain name will help to BOOST the DOMAIN AUTHORITY of your website.
SUB-DOMAINS such as blog.yourdomain.com are classed as separate domain names!
If you do have your blog on a separate domain name then be sure to provide a feed from the blog to your e-commerce site homepage, and link product related posts to relevant product pages on your site.