An Introduction to eCommerce

So how do you spell it? (Short answer – it doesn’t really matter!)

There is some debate about how you actually should write e-commerce.

There really isn’t a right or wrong way although using a hyphen is generally regarded as the more accurate spelling for e-commerce. However, when writing ’email’ a hyphen is not usually used which just adds to the confusion.

The ‘e’ stands for ‘electronic’ as e-commerce is electronic commerce; selling online.

The ‘e’ is also used in many other words such as email (electronic mail), e-tailing (electronic retailing which is another word for e-commerce), e-Business (electronic business), eBook (electronic book) and eLearning (electronic learning).

The ‘e’ is also used in many other words such as email (electronic mail), e-tailing (electronic retailing which is another word for e-commerce), e-Business (electronic business), eBook (electronic book) and eLearning (electronic learning).

ALL of the words can be spelled with the ‘e’ either added to the second part of the word using a hyphen, such as e-commerce or e-book, or they can be spelled without the hyphen like ecommerce or ebook.

A third way is by using a small ‘e’ and then a CAPITAL letter for the secondary part of the word, such as eCommerce or eBook. And to add a fourth way, you can use a hyphen and the CAPITAL letter such as e-Commerce or e-Book!

So it really doesn’t matter how you spell it and you will find that even within Ukandoo Academy, different tutors will use different approaches.

E-Commerce is a transaction of buying or selling online

Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange, inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction’s life cycle although it may also use other technologies such as email.
Wikipedia

Why do MANY online retailers get poor results or fail?

From our vast experience, we can conclude the main reasons for poor results or total failure are:

  1. Poor PLANNING – inadequate research, marketing planning, and financial planning
  2. Lack of DIFFERENTIATION or too much competition in their niche
  3. Poor USER EXPERIENCE (UX) – a bad website will likely result in failure
  4. Poor PRODUCT DETAILS – poor descriptions and photos will reduce sales conversion rates
  5. Poor SALES CONVERSIONS – not spending the time to deeply analyze and improve EVERYTHING
  6. Lack of INVESTMENT – not investing the right money & time needed to maximise results
  7. Poor TRAFFIC QUALITY – just driving any visitor to the site rather than targeted visitors in BUYING MODE
  8. Lack of TRAFFIC – low visitor numbers simply won’t be enough
  9. Lack of CASH-FLOW – it can take time to build up sales and start making profits
  10. Lack of AUTOMATION – from email follow-up to back-office business processes
  11. Poor INVENTORY MANAGEMENT – running out of stock, and selling products not in stock etc.
  12. Poor CUSTOMER SERVICE – a bad reputation can kill your e-commerce business (and did kill one of our clients’ very quickly despite great sales & conversions)
  13. ASSUMING their web developers will automatically do everything for them to work the best it can
  14. Failure to take EVERY COMPONENT of their e-commerce site and customer journey seriously enough!
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