Posted in eCommerce Store Building

How to Reduce Cart Abandonment During Checkout

Ensure that your customers are not jumping through hoops when trying to buy your products. People should be able to make a purchase from your website easily and quickly. In fact the easier and faster the process through checkout, the less likely they are to abandon their order. Common reasons for customers to abandon their order during the checkout process include: HIGH SHIPPING PRICES: They didn’t realize the shipping prices were so high until they reached the checkout. CONFUSING or TEDIOUS CHECKOUT: Don’t make the checkout overly complicated or long-winded. SLOW WEBSITE: A slow website is bad enough, but a…

Posted in eCommerce Store Building

What are eCommerce Sales Funnels and How do they Work

E-Commerce Sales Funnels What are sales funnels and how do they work? Sales funnels, also known as revenue funnels, are the steps a visitors takes on their journey to become a customer. This sales process can have many steps and can take many forms depending on the type of product or service you are selling and content, processes and systems used to optimise sales conversions in your sales funnel. An e-commerce website usually has a simplistic sales funnel where visitors are provided with products which they can then add to their cart and purchase but even this process can be…

Posted in eCommerce Store Building

How the User (Buyer) Persona Helps in Boosting Sales

Buyer Profiling Personas Having a full understanding of your potential customers’ requirements or frustrations lets you think as they do, and better present product information and solutions to match their needs. That’s why crafting a user persona is so important. Besides your best assumptions, your personas need to be based on solid research and data as soon as you start to acquire it from effective analytics and buyer profiling. Once you start to dig into your customer base, it will become clear that it’s nearly impossible to create just one persona. You will notice some shared buyer attributes and you…

Posted in eCommerce Store Building

How to Choose a Suitable Payment Gateway for eCommerce Store

How to choose There is a myriad of payment processing options available to e-commerce store owners and the options can often feel confusing. Factors to consider when choosing a payment processing partner: SIGN-UP FEES: Some gateways don’t require a sign-up fee but may not offer all the features you need. TRANSACTION FEES: The best-known and trusted gateways generally charge higher fees. Even though fees eat into your profits, you must balance that against the importance of establishing trust with your customers. And the big names provide instant trust. COUNTRIES & CURRENCIES SUPPORTED: If you’ll be selling globally then choosing a…

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How eCommerce Site Blogging Can Boost Sales

Having a blog on your website can help: improve SEO and your websites Domain Authority (DA) increase visitor numbers to your website increase ‘time on site’ by visitors (a Google ranking factor) Google LOVES blogs that are UPDATED FREQUENTLY and that ENGAGE the readers in conversation! But be warned, a blog that isn’t updated frequently (such as weekly), and that doesn’t engage it’s reader (such as no-one commenting) can actually have a negative effect. Also a blog should ideally run on the SAME DOMAIN NAME as your e-commerce store, such as yourdomain.com/blog, rather than on a separate domain name. Having…

Posted in eCommerce Store Building

How to Boost Sales With Product Videos in eCommerce

Spending the time to create great product videos can help: boost sales conversions increase social sharing improve SEO increase visitor numbers to your website increase ‘time on site’ by visitors (a Google ranking factor) decrease returns Google LOVES video! In search results, Google displays a mix of search results which include video, image, news, maps, and other mediums in addition to regular search results. Having product videos gives you an extra chance of ranking, especially if none of your competition is using video in their e-commerce stores and for their products.In addition, research also shows that Google In addition, research…

Posted in eCommerce Store Building

How to do Proper Photography of Products for eCommerce Store

Quality Product photos should be professionally taken and lit, with realistic color and should not contain any additional gratuitous objects. They should also have pure white backgrounds. If you sell on Amazon then they will enforce this as well as other product photo standards. Size & Naming Product photos should be big enough to allow for zoom features to work on e-commerce software. Usually, the thumbnails are automatically created from the main large product photo. The size of the main product photo should be now less than 1000 pixels wide and no more than 2000 pixels wide. We recommend going…

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How to Maximize Sales and Conversions in eCommerce

I wrote the title above in that order for a reason. Surprisingly most e-commerce store owners we have met over the years are more OBSESSED with improving SALES than they are about improving CONVERSIONS. They may talk about conversions, but rarely take the time and actions needed to properly improve them. It’s like e-commerce business suicide. If an e-commerce website has inherent problems with sales conversions, then driving more visitors to the site to get more sales is NEVER going to be profitable. Knowing your numbers If you are already running an e-commerce business and don’t understand ALL your numbers precisely,…

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The Rise of Mobile Commerce

Is a responsive website enough? Nearly all modern websites are built using a responsive grid meaning they automatically step down in size to fit the screen of whatever device is being used to access the site. Typically sites have a laptop/desktop view, then a tablet view, and then a fluid (100% width) mobile view. So if this is the case, do we even need to care and bother with mobile design? Well, yes you need to bother and you need to spend time really considering and improving the mobile experience rather than just relying on the ‘responsive site’ default layout…

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How to Design an eCommerce Store

Throughout this lesson, I use AO.com as an example e-commerce site that I think has a great design. Homepage Design What to include? Clear navigation Site search Free or Fast delivery Star rated reviews Promotional banners The purpose of your homepage is to INSTANTLY re-assure your visitors that they are on a reputable retailers site that sells what they are looking for. And then make it EASY for them to jump deeper into your site via the clear navigation, banners or promotional offers. What you should also include… It’s easy to look at leading and successful e-commerce websites and assume…