Posted in Print On Demand

What is Print On Demand (POD) Dropshipping

What is it? Print on demand was originally a term most commonly adopted to self-publishing authors, who as the name suggests, would have their books published (printed) only until they receive an order, allowing for singular or small quantities. This meant the average cost was a lot lower because the set-up costs are much greater for offset printing. Nowadays, print on demand (POD) refers to any sort of service that relies on order first, print second. The type of POD services that have grown exponentially in the last few years is POD dropshipping. If you’re thinking about starting your own…

Posted in WordPress Themes

Master Strokes of Divi Theme for WordPress: Complete Guide

An Introduction to Divi Theme for WordPress What is Divi? Divi is a VERY POWERFUL theme built specifically for WordPress users. Unlike many themes out there, Divi has a few magical built-in features which give it the decisive edge to be (in our opinion) the MOST POWERFUL website builder theme on the market. As the saying goes “with great power, comes great responsibility”, and Divi handles all of the responsibility for you; as well as giving you the freedom to build and create whatever you can imagine. So what’s under the hood? As mentioned above, Divi comes with a plethora of…

Posted in Search Engine Optimization

How to Make Use of TripAdvisor to Work for You

There are many, many review sites out there who will gather reviews for your specific industry but if you run a restaurant, hotel or visitor attraction than your biggest concern, when it comes to reviews, should be TripAdvisor. It can literally make or break your establishment. The customer is absolutely in control. They decide whether what you do is any good. And whatever you say is almost irrelevant. Transparency is now instant and global. If two hotels that are in the same city are marketed at around the same sort of price, how do you differentiate them? Looking at this…

Posted in Search Engine Optimization

How to Mark up a Website for Organic Stars using Schema

Here is some advice for marking up for Organic Stars using Schema. Whilst it is not official Google policy, you should have reviews being gathered from an official source. There are quite a few of these as follows: Google Certified Shops, which is a Google-owned free certification programme that they claim helps shoppers to discover online shops that consistently offer a great shopping experience. StellaService, an independent company that Google licenses data from which claims to analyze the quality of customer service through the measurement of customer care, shipping, and returns. Ratings from Google Consumer Surveys, a market research platform…

Posted in Search Engine Optimization

How do Reviews Help Growing Your Site

How to Work with Reviews In this lesson, we are going to look at reviews and why you need them. Reviews are here to stay. They are now critical to our everyday decision making when we consider buying something online. Whether it’s on eBay, Amazon or any other online retailer, chances are you’re much less likely to buy if you don’t see reviews for them. Setting the scene – Why we need reviews Put simply, reviews create sales and grow brands. If you have ever bought something you have not purchased before, or shopped for the same product but from…

Posted in Search Engine Optimization

How to Recover from a Google Penalty

A Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms and/or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques. Wikipedia Common reasons for a Google penalty Unrelated or poor quality backlinks Purchased backlinks or using link farms Rapid and unnatural link building or citation strategies Content spam – keyword stuffing, hidden text and poor quality content Low-value content (thin content) Over-optimized anchor link text Overusing H1 heading tag Advert heavy pages Too many affiliate links only pages with no…

Posted in Search Engine Optimization

How to Move a Website to a New Domain Name Without Losing SEO

Moving a Website to a New Domain Name Without Losing SEO Changing your website to a different domain name Before you begin the task of a full website domain migration, you need to ask yourself the following questions: Do I need to change to a more relevant name? Do I want to use the ccTLD (Country Code Top Level Domain) of my country? Do I want to start featuring a more authoritative .com TLD (Top Level Domain)? If you answered yes to any of the above, then you will need to migrate your website, and in order to do so…

Posted in WordPress

How to Fix a Hacked WordPress Website

Fixing a Hacked WordPress Website Dealing with a hacked site is stressful, your first and foremost action is to remain calm. Keeping calm will allow you to tackle the problem with a clear head. Take your time and do NOT rush anything, even if it means you could potentially have to go through each file one by one, keeping calm is key. The most important things you should look at are as follows: Are you able to log into your wordpress admin panel? Can you access the actual website frontend. (If not then your first place to check is your .htaccess…

Posted in WordPress

5 Wh Questions Answered About Content Delivery Networks (CDN)

Content Delivery Networks (CDN) CDN is an umbrella term spanning different types of content delivery services: video streaming, software downloads, web and mobile content acceleration, licensed/managed CDN, transparent caching, and services to measure CDN performance, load balancing, multi-CDN switching and analytics and cloud intelligence. Wikipedia Question 1: What is a CDN? CDN’s (Content Delivery Networks) are the hidden backbone infrastructure behind millions of websites that you never see and rarely hear about. They are, for the most part, the lifeline of many websites, and give users uninterrupted access to content throughout the internet. Whether you know it or not, the…

Posted in WordPress

What is a canonical element

Canonical URLs A canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Yoast Before we jump into Canonical URL’s, you should understand that the concept and idea of using canonical URL’s is rather simple, but actually implementing them correctly can be quite complex and confusing. With that said, we’ll do our best to break it all down in a simplistic manner. So what is a canonical element? The rel=canonical element; sometimes referred to as the “canonical link” is an HTML element that prevents webmasters from having duplicate content issues. It solves…